Chapter 01 - Course Intro
Lesson 01 - Course Intro - 1.11mb
Lesson 02 - What Is Covered In This course - 1.16mb
Lesson 03 - Why Search Engines Are Important - 1.85mb
Lesson 04 - Limitations of SE Optimization - 1.16mb
Chapter 02 - How Search Engines Work
Lesson 01 - Survey of the Search Engine Landscape - 2.04mb
Lesson 02 - Search Engine Terms Defined - 2.52mb
Lesson 03 - Optimization Vs Advertising - 4.44mb
Lesson 04 - Crawler-based Search Engines - 1.71mb
Lesson 05 - How Crawler-based Search Engines Work - 3.33mb
Lesson 06 - Web Directories - 5.56mb
Lesson 07 - Pay Per Click Systems - 4.75mb
Lesson 08 - How Engines Rank Web Pages Part 1 - 2.98mb
Lesson 09 - How Engines Rank Web Pages Part 2 - 3.30mb
Lesson 10 - The Importance of Off-Page Factors - 1.63mb
Chapter 03 - Checking the Current Status of Your Sites
Lesson 01 - Google and The Google Tool Bar - 3.58mb
Lesson 02 - Checking Your Pages in Google - 2.11mb
Lesson 03 - Checking Your Pages in Yahoo - 2.17mb
Lesson 04 - Checking MSN and the Others - 5.55mb
Lesson 05 - Making Frames More SE Friendly - 3.15mb
Lesson 06 - Setting Page Titles and Descriptions - 3.69mb
Lesson 07 - Checking Page Links and Content - 2.83mb
Lesson 08 - How to Make Your Content Easy to Index - 3.17mb
Chapter 04 - Choosing Target Keywords
Lesson 01 - Keyword Research - 2.17mb
Lesson 02 - More Keyword Research - 1.83mb
Lesson 03 - Keyword Phrases Vs Single Words - 5.55mb
Lesson 04 - Analyzing the Competition for Keywords - 4.65mb
Lesson 05 - Identifying Your Money Keywords - 4.43mb
Lesson 06 - Make Keywords Specific and Descriptive - 2.37mb
Lesson 07 - Keyword Tools Wordtracker - 5.28mb
Lesson 08 - Other Keyword Tools - 5mb
Chapter 05 - How Domain Names Effect SE Placement
Lesson 01 - How Domain Names Affect SE Placement - 1.14mb
Lesson 02 - Choosing Effective Names - 1.90mb
Lesson 03 - Registering Domain Names - 6.44mb
Lesson 04 - Using Multiple Domain Names - 1.70mb
Lesson 05 - Setting Up Multiple Domain Names - 3.21mb
Chapter 06 - Designing Web Pages That Search Engines Like
Lesson 01 - Creating Crawler-friendly Sites - 2.53mb
Lesson 02 - Placing Keywords Page Titles - 10.5mb
Lesson 03 - Placing Keywords Meta Descriptons - 9.03mb
Lesson 04 - Placing Keywords Meta Keywords - 1.42mb
Lesson 05 - Placing Keywords Headings - 5.16mb
Lesson 06 - Placing Keywords Body Text - 4.89mb
Lesson 07 - Benefits of Using CSS - 3.52mb
Lesson 08 - Working with Images - 1.82mb
Lesson 09 - Additional Page Construction Tips - 4.71mb
Lesson 10 - Robot.txt Files - 1.42mb
Lesson 11 - Outgoing Links - 3.15mb
Lesson 12 - Common Page Content Mistakes - 3.74mb
Lesson 13 - Fixing Invisible Navigation Systems - 4.42mb
Chapter 07 - Link Building
Lesson 01 - Why Links are Important - 1.096mb
Lesson 02 - Link Basics - 960kb
Lesson 03 - Building Natural Link Structures - 606kb
Lesson 04 - Reciprocal Links - 3.55mb
Lesson 05 - Using Google PageRank - 2.52mb
Lesson 06 - Tips for Identifying Other Links - 2.25mb
Lesson 07 - Tips on Writing Link Requests - 1.68mb
Lesson 08 - Getting Links from Directories - 3.38mb
Lesson 09 - Links that Can Work Against You - 1.57mb
Lesson 10 - Strategies for Improving Your Links - 2.94mb
Chapter 08 - Advanced Link Building Techniques
Lesson 01 - Provide Valuable Content - 3.69mb
Lesson 02 - Syndicating Your Content - 1.50mb
Lesson 03 - Article Directories - 3.16mb
Lesson 04 - Blogs - 4.66mb
Lesson 05 - Content Subscriptions Using RSS Feeds - 3.16mb
Chapter 09 - Paying for Traffic
Lesson 01 - Why Pay for Traffic - 1.81mb
Lesson 02 - Pay-Per-ClickPrograms - 2.33mb
Lesson 03 - A Survey of PPC Programs - 3.83mb
Lesson 04 - Google AdWords and AddSense - 3.58mb
Lesson 05 - Improving AdWords Rankings - 2.85mb
Lesson 06 - Yahoo Search Marketing - 4.77mb
Lesson 07 - Planning Your Yahoo Ad Campaign - 1.37mb
Lesson 08 - Planning Your Bid Strategies - 3.38mb
Lesson 09 - Determining Your Max Bids - 1.58mb
Lesson 10 - Yahoo Search Marketing Reports - 1.29mb
Lesson 11 - Tracking Your Ads - 2.27mb
Lesson 12 - Importance of Internet Advertising - 721kb
Chapter 10 - Google
Lesson 01 - Google Specs and Overview - 2.66mb
Lesson 02 - Google Site Organization - 5.40mb
Lesson 03 - Google Page Construction Tips - 1mb
Lesson 04 - Google Link Strategies - 1.64mb
Lesson 05 - Avoiding The Google Sandbox Effect - 1.34mb
Chapter 11 - Yahoo
Lesson 01 - Yahoo Specs and Overview - 5.67mb
Lesson 02 - Yahoo Site Organization - 3.61mb
Lesson 03 - Yahoo Page Construction Tips - 988kb
Chapter 12 - MSN Search
Lesson 01 - MSN Search Specs and Overview - 4.81mb
Lesson 02 - MSN Search Site Organization - 4.16mb
Lesson 03 - MSN Search Optimization Techniques - 2mb
Lesson 04 - MSN Search Linking Strategies - 1.12mb
Lesson 05 - Optimization Tips from MSN - 1.56mb
Chapter 13 - Ask Jeeves
Lesson 01 - Ask Jeeves Specs and Overview - 1.60mb
Lesson 02 - Technical and Editorial Requirements - 803kb
Lesson 03 - Additional Requirements and Design Tips - 4.13mb
Chapter 14 - Web Directories
Lesson 01 - Directories Vs Search Engines - 1.74mb
Lesson 02 - The Yahoo Directory - 1.28mb
Lesson 03 - Submitting Sites to the Yahoo Directory - 3.64mb
Lesson 04 - The Open Directory Project - 769kb
Lesson 05 - Submitting a Site to the ODP - 3.72mb
Lesson 06 - Tips for Getting Listed in ODP - 1.78mb
Chapter 15 - Getting Hi-Tech Pages Indexed
Lesson 01 - Frame Pages - 2.70mb
Lesson 02 - Flash - 6.08mb
Lesson 03 - Optimizing Flash Content for Google - 3.64mb
Lesson 04 - Avoiding Problematic Flash Content - 1.21mb
Lesson 05 - Dynamically Generated Pages - 2.01mb
Chapter 16 - Search Engine Optimization Tools
Lesson 01 - Information Sources - 5.87mb
Lesson 02 - SEO Web Sites - 6.59mb
Lesson 03 - Wordtracker - 4.91mb
Lesson 04 - SE Rank Monitors - 1.93mb
Lesson 05 - Keyword Density Analyzers - 1.63mb
Lesson 06 - Link Optimizers-Optilink - 6.03mb
Chapter 17 - Final Thoughts
Lesson 01 - Course Wrap-up - 722kb
Lesson 02 - Disclaimer - 380kb
