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landing page - A webpage developed to support an online marketing campaign by presenting prospects with targeted offers and motivating them to take a desired action. The landing page is usually the first page a user sees after clicking on an online advertisement.
lead - A potential customer who has expressed interest in a product or service
Lead CalendarTM - A 1UpAdwords lead generation campaign tool used to project results and plan a campaign around the number of qualified leads necessary to reach revenue targets, satisfy sales force capacity and achieve product line marketing goals.
lead generation - Marketing designed to generate qualified leads for sales follow-up
lead nurturing - The process of targeting cool leads (not yet qualified) with a marketing campaign designed to convert them to warm or hot leads (qualified for sales contact).
lead tiering - A method of prioritizing leads based on a combination of prospect profile, demonstrated interest, immediacy and other factors
leaderboard - Banner advertisement at the top of a webpage
link popularity - A measure of the quality and quantity of incoming website links. Link popularity is one of the many factors that influence search engines' rankings.
local search - A search query exclusive to a particular geographic area
marketing microsite - A website designed specifically for an online marketing campaign; similar to a landing page but with more content and multiple pages
meta data - Data within a webpage that informs search engines and web developers about the information that the page offers
meta search engine - A search engine that displays results from multiple engines
meta tag - A specific piece of meta data used to inform search engines and web developers about the information that the page offers. Meta tags include the keyword tag, description tag, and numerous others.
mousetrapping - Disreputable browser tricks used to keep visitors from leaving a website, such as multiple pop-ups or disabling the "back" button
natural listings (natural search results) - Search engine results that show in the non-sponsored section of the engine, usually the main body of the results page. Natural listings are generated when an engine's spider gathers website data and feeds it through the engine's algorithm, which determines the site's ranking for keyphrase searches. Also known as organic listings. Results that are not natural listings are paid results, fed by pay-per-click advertising.
opt-in list - A list of individuals who have explicitly requested content from an advertiser via email
opt-out - An individual's request that an advertiser discontinue sending marketing messages via email
organic listings - See "natural listings"
