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search engine - A website designed to help users find websites containing information relevant to their interests. A search engine uses an automatic program to index a vast number of websites and presents a list of the sites most relevant to the user when s/he enters a keyword search. Examples include Google and Yahoo!.
search engine marketing (SEM) - Promoting a website through search engines, either by search engine optimization (designing the site to improve organic search listings); paying for visibility through pay-per-click advertising or paid inclusion; or a combination of these and other search engine-related activities
search engine optimization (SEO) - Modifying a website's navigation, text, metadata, etc. to achieve visibility within search engines' and directories' organic results for keyphrases used by the target audience to find web content
search engine spam - The excessive manipulation of site code in an effort to mislead search engines and increase site rankings. Examples include blind text, keyword stuffing and link-farming.
search engine submission - Supplying a URL to a search engine in an effort to make the search engine aware of a website
skyscraper ad - An online advertisement with a vertical orientation, larger than the typical 120 x 240 banner
spam - The abuse of any electronic communications medium to send unsolicited messages to someone in bulk. Applies to various forms of electronic communications, including email and search engines.
spider, search engine - A bot that searches and indexes websites. Typically used by search engines in order to keep their listings up-to-date.
splog - A blog used for spam purposes, typically for overly aggressive search engine optimization
sponsored results/links - Also known as pay-per-click listings, sponsored results appear at the top of the results page, along the right side bar, or sometimes at the bottom. The results are typically labeled as "sponsored" and indicate that they are paid, not organic listings.
streaming media - Data that can be viewed while it is still being transmitted. Common forms include audio and video. Streaming media is popular for live Internet broadcasts.
targeted emails - Electronic mail messages directed at a specific audience
text ad - An online advertisement containing only text, no graphics
title tag - An HTML meta tag that indicates the title of a webpage. Search engines typically display the information in the title tag within a search listing to describe the destination site to the searcher.
traffic, website - The user visits that a website receives, including new and returning users
unique visitors - The number of individuals who visit a website in a given time period. This statistic does not include repeat visits by a single user. Unique visitors are typically tracked by IP address and/or cookies.
URL - Uniform Resource Locator - the address of a particular page published on the Internet
vertical search engine - A search engine that databases websites pertaining to a specific industry segment
viral marketing - A marketing tactic that motivates users to pass along a targeted message to their peers
web analytics - The study of online usage tactics to make informed decisions about website content and marketing modifications. Includes user clickthrough rates, time spent on specific webpages, online sales, etc.
web seminar - See "webinar"
webinar - A live or recorded seminar conducted through the Internet. Audio is either through Internet Protocol or telephone conference.
xml - Extensible Markup Language - a coding language that provides data in a consistent, meaningful format that varied information devices can understand
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